PARKER ANN SYLVESTER

After submitting an essay, a personal brand video, and 2 letters of recommendation, I, along with 24 other students from around the country, was selected as a semifinalist for the Nation Retail Federation's Next Generation Scholarship. For the second round of the competition, we were challenged with devising an 8 week drive-aisle campaign for PetSmart. The campaign needed to be versatile enough for all 1,600 of their stores, drive incremental sales, and be in line with the company's core values.